For MIPCOM 2017 we had Laduma the award winning 360° Virtual Company on board. Travelling from their bases in Liverpool and Salt Lake City they filled our boat with fun and laughter accompanied by a substantial a significant amount of very effective business activity.
Laduma is the award winning 360° Virtual, Augmented and Mixed Reality content company that solves real brand challenges by creating incredible virtual experiences. Through the power of storytelling, they enable brands to interact with customers, fans and partners in entirely new ways.
Click the logo below to see some of their work !
TFWA is an association of brands, whose mission is to identify trends and opportunities, build awareness and provide a business platform for the global duty free and travel retail industry to prosper.
This week Motor Yacht Bettina had the pleasure of hosting Landewyck Tobacco SA during the Cannes Tax Free Festival – TFWA.
Our guests; Heintz van Landewyck is an independent Luxembourg company, that specialise in the production and sale of cigarettes, smoking tobacco and filter tubes. Its registered headquarters are situated in the capital of the Grand Duchy of Luxembourg.
Jerry, Marie & Georges were perfect clients and held several social & business meetings throughout their stay utilising the various spaces on board for breakfast meetings on the aft deck and evening cocktail receptions on the top deck.
This week we took three guests for a sunset cruise to the beautiful Lerins Islands. Their day on Motor Yacht Bettina started when they were driven to the Jetee Albert Edouard, just a few feet from our passerelle in a gleaming black executive Mercedes Minibus from Rivera Come True. Sasha from Riviera Comes true had already let us know of the guests liking for Japanese Whisky, so we had specially sourced two of Japans finest single malts ahead of time whilst we shopped for fresh ingredients in the fantastic Marche Forville in Cannes for the guests dinner.
When everyone was comfortable we set of into the afternoon sun and cruised across the Bay of Cannes whilst a selection of freshly prepared on board canapés were served, including; feta and goats cheese spheres in a pistachio and bacon crumb, colourful beetroot stacks with balsam, little smoked salmon and caviar blinis and prosciutto and basil roses served with gorgonzola and melon.
We cruised around Île Sainte-Marguerite, where Sasha used his multi-lingual skills to describe the island; famous for its fortress prison, in which the so-called Man in the Iron Mask was held in the 17th century.
We anchored in between the islands, an area known as the Plateau du Milieu, a truly unexpected and amazing lagoon with turquoise colours which offer a magnificent sight to all its visitors. Our guests took the opportunity to use Bettina as their very own floating pontoon to swim from and enjoy the crystal blue waters.
Deciding to take in some more of the beautiful Islands, we cruised around to the southern side of Île Saint-Honorat and then anchored again in a small empty bay for more swimming and snorkelling in the shadow of the Abbaye de Lerins, which afforded beautiful views of the Forteresse de Saint-Honorat; which looked magnificent in the evening setting sun as dinner was served on our top deck.
The guests were served a starter of foie gras parfait crostini with micro-herbs, pickled diced cornichons and a balsamic reduction, followed by Argentinian filet steak with baby hassleback and baby boiled potatoes and asparagus, served with a bernaise sauce. For dessert they enjoyed raspberry and citron tartlets with ice-cream, then as the sun set they finished with a great cheese board, with a selection of fresh breads, figs and grapes.
We cruised back to Cannes for about 10pm, a truly great day.
Yesterday we had Neil Munn and his extended family on board for a fabulous family Day Cruise to the Lerins Islands. Neil had been on board with BBH (Bartle Bogle Hegarty) a few weeks before during the Cannes Lions Festival and said he enjoyed his time on board so much that he wanted to share some the experience with bis family.
We cruised out to the beautiful Lerins Islands where the whole family joined in the ‘High Board Diving Act’ from Bettina’s top deck before sitting down to a great leisurely lunch on the aft deck.
It’s Englands turn next week to present the Cannes Pyrotechnic Show and France set a very high bench mark this week. Les and I were joined by crew member Pasquale, her son Nathan, her niece and a few of her friends that were celebrating passing their baccalaureate. Also Gary and Karen Cook from the UK. There were thousands of people lined up along the sea wall just in front of Motor Yacht Bettina, but of course we had a grandstand view from the top deck.
BBH left Motor Yacht Bettina with a grand total of 12 awards this year at the Cannes Lions International Festival of Creativity, including the Integrated Grand Prix for BBH New York’s ‘FU2016’ campaign for Netflix House of Cards.